An understanding of people and their cognitive and emotive relationship with the world is essential for designing responsive products and environments. This 2nd year unit encourages a diversity of knowledge for you to gain a broader perspective of culture, and understand how issues of culture influence product design and the designer’s interaction with society and diverse cultures. The content covered includes: theoretical perspectives of culture; psychological implications of everyday human-artefact interactivity; environmental and cultural perception; changing socio-cultural landscapes; ageing population; sustainability and globalisation; potential for design to advance social changes and quality of life; and psychological implications and attitudes embedded in product semantics and symbolic.